Student Center Redesign:
Junior Achievement USA (JA), a national education organization that teaches K-12 students the virtues of Entrepreneurship, Financial Literacy, and College/Career Readiness, sought to reimagine their Student Center. Here, Students could learn about different career paths; however, the usage and engagement was low and JA wanted to become more relevant to their high school-aged persona.
Working with sponsors and managing multiple vendors, I led the conceptualization and development of a new, overhauled platform – “JA MyWay.” JA MyWay is a modular, career cluster research platform sponsored by Citibank and OneMain. Additional sponsors for content included Microsoft, RobertHalf International, Project Management Institute (PMI), The Hartford and others.
- Product Strategy
- Workshop Facilitation
- Product Design and UX
- User Research
As the Lead UX/Product Designer:
Led product design strategy, interaction design, and managed delivery;
Managed design team of 4 people and multiple vendors to create content, conduct research, build and implement modules.
Developed generative research programs that engaged Junior Achievement staff, sponsors, and constituents (students) – both regionally and nationally;
Created wireframes and prototypes in Sketch and Adobe XD as well as conducted user research;
Developed new content platform that enabled content sponsorship opportunities for JA’s donors.
Amplified monthly active users (MAUs) +150%.
Triggered nearly $1M from new revenue streams within 3 years.
Laid foundation for data-driven constituent engagement by retooling student center.