Student Center Redesign:
JA MyWay™

Junior Achievement USA (JA), a national education organization that teaches K-12 students the virtues of Entrepreneurship, Financial Literacy, and College/Career Readiness, sought to reimagine their Student Center. Here, Students could learn about different career paths; however, the usage and engagement was low and JA wanted to become more relevant to their high school-aged persona.

Working with sponsors and managing multiple vendors, I led the conceptualization and development of a new, overhauled platform – “JA MyWay.” JA MyWay is a modular, career cluster research platform sponsored by Citibank and OneMain. Additional sponsors for content included Microsoft, RobertHalf International, Project Management Institute (PMI), The Hartford and others.

Visit JAMyWay.org

Scope

  • Product Strategy
  • Workshop Facilitation
  • Product Design and UX
  • Prototyping
  • User Research

Project Outcome

My Role

As the Lead UX/Product Designer:

Led product design strategy, interaction design, and managed delivery;

Managed design team of 4 people and multiple vendors to create content, conduct research, build and implement modules.

Developed generative research programs that engaged Junior Achievement staff, sponsors, and constituents (students) – both regionally and nationally;

Created wireframes and prototypes in Sketch and Adobe XD as well as conducted user research;

Amazing Results

Developed new content platform that enabled content sponsorship opportunities for JA’s donors.

Amplified monthly active users (MAUs) +150%.

Triggered nearly $1M from new revenue streams within 3 years.

Laid foundation for data-driven constituent engagement by retooling student center.