Design has a process. And usually, it’s organized chaos. The creative process is predictably unpredictable and you want it this way. Naturally, creative discovery taps into the unknown. So, you need to afford the time and space for this in your creative practice.

Unpredictability will cost any business owner their energy if not handled properly. Borrowing some ideas from the folks at, this framework will help entrepreneurs plan and prepare for the uncertainty that’s certain to creep in during ideation and exploration of new ideas.

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