Extreme social collaboration. This is real stuff. Real biz model. Real work being done here.

If you’re at the TED conference in SF a few weeks ago, you might have heard of them. They put their product to the test and had some of the most brilliant minds in technology develop a product using their platform.

Basically, in about 72 hours, through Kluster’s Collaboration platform, an entire product replete with marketing campaign and logistics.

Now, I want to be clear about thier “platform,” This is not like OpenSocial or Facebook; that is, a framework for coders on which to program. Their framework is comprised of real people creating real products…. with, get this, are you ready, their imagination!

Kluster has their own currency called “watts.” Watts do translate into real dollars when projects are complete.

To be honest, I didn’t get all the details, but I did speak with, Ben Kaufman after his presentation, and the implications of this project hits hard to what the new economy is about: earning by doing. Which segue’s nicely to the final presenter.

More to come…

Check out Kluster.com

Check out the other reviews from NextWeb’s NYC Web 2.0 March 31st Meetup: