The Web 2.0 guys have made and an official release announcing their podcast ad network project: Podvine
Podvine is a network of several very popular podcasts geared to the worker-bees who are making this whole second-cycle of wacky Webness come round. Presently, it consists of Boagworld, and the Ruby On Rails Podcast. All three are excellent sources for current issues and trends of our industry. Go check them out!
Since the concept was made popular last year, Podcasting as a medium has grown in leaps and bounds. With as many as 3 million regular ‘cast digesters (according to eMarketer via MediaWeek), marketers are hearing the opportunities to reach new listeners loud and clear. Podvertising, as it’s been coined, may be as much as a $300 million dollar biz by the end of the decade (also according to eMarketer).
In addition to Lifetime Hosting, SteelPixel has now made a significant step to producing a revenue stream. With their ~5000 listenership of designers, developers, entrepreneurs, and VC folks, there certainly some potential for them.
<horntoot> BTW, that new blogger mentioned on the Web 2.0 Show site: yours truly :-P</horntoot>